![]() We might not fully understand why color matters so much, but the fact remains that it has an abundance of power of consumer decisions. Keeping these color preferences in mind can have a profound impact on sales. Women have been found to respond negatively to orange, brown and grey, but men are not fond of brown, orange and purple. Men are most enticed by shades of blue, green and black. For women, it has been found that blue, purple and green are the most effective colors. Then, on hover, the pseudo-element expands to cover the whole thing. The idea is that you use the link’s ::before pseudo-element as a thick underline that sits slightly behind the actual text of the link. How Do You Use The Power of Color For GoodĪpplying the power of color to your marketing approach is simple if you know what colors are most appealing. This is a pretty popular effect I’ve seen used in quite a few places. This was a very lucrative 7 months for Heinz and the only change was the color of the ketchup, because taste was not altered at all. They switched the color of their signature ketchup from red to green and earned more than 23 million in sales. Heinz took advantage of the power of color to increase sales and make an impression. Performable changed their Call To Action button to red from green and noticed an immediate increase in use of about 21%. To prove that color makes a difference, some companies put this theory to the test. For example, about two thirds of the individuals interviewed for this survey revealed that they will not purchase an appliance unless it comes in a color that they desire. This quick assessment is based completely on color, which means that color holds a lot of power. This means that the color of any item can persuade or dissuade a buyer in less than 2 minutes. ![]() Many studies also show that the visual look of something can make a tremendous impact on a buyer within 90 seconds. Almost 93% of shoppers confirm that the actual look of any item is the number one most influencing factor over everything else. The numbers do not lie in regards to the amount of influence that colors have over many purchaser’s decisions. Understanding the appeal and control that colors have can be harnessed and used as a selling tool. This psychological hold can be used to entice consumers and increase sales. You might not realize it but colors are more than visually appealing, they actually have a powerful influence over your brain.
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